Wednesday, January 23, 2013

Moses to Jobs: A Virtual Transition from Stones to Pads




Video: The January 27th, 2010 unveiling of the Apple First Generation iPad.

“The last time there was this much excitement about a tablet, it had some commandments written on it.”

According the Wall Street Journal, the unveiling of the new Apple iPad almost exactly 3 years ago today, brought with it great suspense and an overall sense of profound expectation for the generation of technology and social networking enthusiasts around the world. This so called “Jesus Tablet” even had the publishers of the Economist transforming Jobs’s himself into an Old Testament figure resembling that of Moses, dressed from head to toe in robe carrying the newfound “law of the land” with the iPad in hand. Steve Job’s requirement for developing and instilling the purest possible simplicity within each of his works, allowed for the iPads “miracle-worthy” success today and set a precedent as Apple’s consistent “law of the land” design technique.

 
Picture: Front cover of the Economist

When contemplating the release of a new device, Jobs’s had to make sure each unit met his ideal standards of a magical work of art. When asked what the core essence of the iPad would be, Jobs’s made sure the general consensus would come up with a consistent reply regarding the display screen itself. But just how was Jobs’s going to develop this pure, simple, yet magical image he desired within all of his work for the iPad? Jobs’s would do so by generating a feeling of enlightenment to his consumers and empowering them the moment they began to unravel the box. Through a meticulously designed device, package, and overall display, upon unwrapping the iPad, one would surely see immediately the exemplification of total tranquility and peace Jobs’s captured and enhanced within the clean lines, simplicity, and beautifully packaged presentation of the new tablet itself.

“The bottom edge needed to be slightly rounded, so that you’d feel comfortable just scooping it up rather than lifting it carefully” (Jobs’s).

The sleek, thin, handheld web browser allowed for a manifold of uses and an unfathomable amount of success today. Jobs’s was a connoisseur advocating the importance of captivating individualism and sparking a catalyst for change in people to think outside the box. The iPad itself represented the sole vision of Jobs’s to simply, in the purest way possible, direct people to become their own artist with a new found work of magic in their hands with few rules needed to follow.

Jobs’s revolutionary user interface with the simplest display screen allows for even an “illiterate six-year old to use without instruction.” The iPad device itself that could be manipulated with the touch of a finger empowers the handler to personalize their own life through a database of photos, to navigate the world via maps/satellite viewing, browse the web with unlimited wifi and 3G capabilities, while also holding the powers to design the next potential record breaking album on the virtual life-size keyboard right in front of them. An unlimited amount of user applications stored with the essence of pure simplicity not only empowers but enables iPad owners to “perform miracles” at the touch of a finger, to overall think differently, while enhancing the vision of Apple's “law of the land” to be simple, unique, slender, and sleek.

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